Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 19 of 45

Jun 22 John Cassillo MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry 3 min read Jun 14 John Cassillo New MLS Rights Deal Shows Just How Serious Apple Is About TV 3 min read Jun 8 John Cassillo Are Live Sports The Best Life Raft For Netflix? 3 min read Jun 7 John Cassillo All Roads Lead To Streaming For Disney, Even If Movies Are ‘Back’ 3 min read May 31 John Cassillo How Does Disney Get The Most Out Of Its IP Without Spoiling Its Value? 3 min read May 4 John Cassillo How Did MLB Teams Engage Fans With Video During The Lockout? 2 min read Apr 25 John Cassillo Are Live Sports A Magic Bullet for Streaming? It Depends Who’s Asking. 4 min read Apr 19 John Cassillo iSpot Data: Q1 National TV Ad Spend Rises 37% Year-Over-Year 2 min read Apr 13 John Cassillo FIFA+ Smartly Targets Shoulder Content With New Soccer FAST 3 min read Apr 1 John Cassillo Late World Cup To Squeeze Fox’s Sports Schedule 3 min read Mar 29 John Cassillo Does A Streaming Service Make Sense For The NFL This Late In The Game? 4 min read Mar 24 John Cassillo Exclusive: Don’t Look Up’s David Sirota Makes The Case For Streamers To Tackle Tougher Issues In Their Programming Choices 4 min read

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