Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 18 of 45

Sep 7 John Cassillo AVOD Acquisition Costs And Savings: Data Dose 2 min read Aug 22 John Cassillo Nexstar’s Majority-Stake CW Acquisition Solves Problems For Everyone 3 min read Aug 17 John Cassillo B1G Implications: What’s Next For Networks After Big Ten’s Record TV Rights Deal 6 min read Aug 10 John Cassillo Should Streaming Services Be ‘A Little For Many’ Or ‘A Lot For Fewer’ At This Point? 3 min read Aug 4 John Cassillo Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report) 2 min read Aug 3 John Cassillo Discovery Won’t Be Content To Let Warner Bros Or HBO Maintain Status Quo 3 min read Jul 26 John Cassillo Theatrical Releases Still Hold Advantage Over Streaming at San Diego Comic-Con 3 min read Jul 21 John Cassillo Should Netflix Create New Franchise IP In A Streaming Market Already Littered With It? 4 min read Jul 13 John Cassillo How Disney Fixes Its Current Batch Of Streaming Issues 5 min read Jul 7 John Cassillo Tubular Consumer Insights Expansion Connects Behaviors From Video Views To Shopping, Web And Search 2 min read Jun 30 John Cassillo Reported UCLA, USC Plan To Join Big Ten Resets College Sports TV Rights 5 min read Jun 27 John Cassillo Would The NFL Bring Sunday Ticket In-House? And How Much Could That Harm Linear TV? 3 min read

← Newer stories Older stories →