Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 17 of 45

Oct 11 John Cassillo Gucci Shoppers’ Social Video Habits May Not Be What You Think They Are 1 min read Oct 5 John Cassillo Missing The Mark With Hispanic Consumers 1 min read Oct 4 John Cassillo Sportsbooks Keep Betting On NFL TV Advertising 1 min read Oct 3 John Cassillo Beauty Video Growth Continues To Boom 1 min read Sep 28 John Cassillo MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers 2 min read Sep 27 John Cassillo How Pandemic TV Ads Have Pivoted Since Early 2020 1 min read Sep 27 John Cassillo Who’s Got Game? Gaming Video Categories With Room To Grow On YouTube 1 min read Sep 19 John Cassillo Social Video’s Royal Interest 1 min read Sep 14 John Cassillo What Are Allbirds Shoppers Watching? How Consumer Insights Can Guide Creator Partnerships 1 min read Sep 13 John Cassillo HBO’s Big Emmys Haul Supplants Netflix 1 min read Sep 12 John Cassillo U.S. Open An Ace For TV Advertisers This Year 1 min read Sep 8 John Cassillo College Football Playoff Expansion Gives Linear TV More Premium Inventory — For A Premium Price 3 min read

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