Data from Tubular Labs’ new category infographics dig into YouTube gaming videos to find underserved subcategories creators could (and should) take advantage of. For instance:
- Music & Dance games earned over 258K views on average in the first 30 days, but had 0.1% of the uploads as adventure video games (5K average views in first 30 days) in the last year.
- Meanwhile, gaming video audiences have the highest affinity for videos around topics like TVs (7.4x higher than the norm), announcement trailers (7.2x) and college basketball (6.3x) over the last six months.
- They also shop Amazon for products like collectible figures (2.5x more likely), comic books & graphic novels (2.4x) and graphic cards (2.4x). Top brands for gaming audiences on Walmart.com include Razer (2.4x), Hot Ones (2.3x) and Oculus (1.9x).
