Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 22 of 45

Sep 1 John Cassillo Gaming Video Content Keeps Growing, with Influencers Doing the Heavy Lifting 4 min read Aug 25 John Cassillo Sony and Marvel Making Billion-Dollar Bet on Spider-Man Appearing in Theaters 4 min read Jul 28 John Cassillo ESPN's College Football TV Rights Consolidation Play 4 min read Jul 23 John Cassillo Texas and Oklahoma Jumping to SEC Would Have Major TV Implications 5 min read Jul 1 John Cassillo Who’s Still Advertising with Tucker Carlson at the End of Q2 2021? 3 min read Jun 23 John Cassillo College Football Playoff Expansion is Sort of About Fan Interest -- But Mostly, TV Dollars 2 min read Jun 17 John Cassillo The Future of Sports Streaming? It's On Display in Miami, Starting This Weekend 2 min read Jun 15 John Cassillo Loki 'Most Watched' Disney+ Series Premiere. Was It Most-Promoted? 3 min read Jun 2 John Cassillo Is Netflix's Lack of Momentum (vs. Streaming Competitors) Worrisome? 5 min read May 26 John Cassillo MGM Deal Could be Amazon's Strongest Streaming Move Yet 3 min read May 17 John Cassillo By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video 3 min read May 13 John Cassillo Would Netflix's 'N-Plus' Be a Value-Add, or More Digital Clutter? 4 min read

← Newer stories Older stories →