Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 33 of 45

Jan 20 John Cassillo Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend 2 min read Jan 3 John Cassillo NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter? 3 min read Dec 19 John Cassillo Pac-12, Apple TV+ May Not be the Answer to Each Other's Problems 3 min read Dec 13 John Cassillo When Do We Reach 'Maximum Superhero' in Media? (And Does That Even Exist Anymore?) 3 min read Dec 3 John Cassillo Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience 3 min read Nov 13 John Cassillo Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry 2 min read Oct 16 John Cassillo TV Likely at Center of Marvel and Star Wars' Upcoming Omnichannel Blitz 3 min read Oct 3 John Cassillo Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy 4 min read Sep 24 John Cassillo Streaming, HBO Dominated the Emmys; Would it be Better for Them to Host the Show, Too? 3 min read Sep 18 John Cassillo Digging Deeper into Nike's 'Crazy' Advertising 4 min read Sep 17 John Cassillo Democratic Debates, Part 3: Advertisers & Video Stats 2 min read Sep 12 John Cassillo One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics 3 min read

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