Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 39 of 45

Jan 29 John Cassillo Turning Super Bowl Ads Into Mobile Campaigns 4 min read Jan 29 John Cassillo Nature Valley Pro Bowl Ad Hinting at New Brand Strategy? 1 min read Jan 25 John Cassillo What Will We See From Live Video Next? 2 min read Jan 24 John Cassillo Should Media Owners, Big Brands, and Agencies Take Responsibility to Ensure Advertising is not Supporting Inappropriate Content? 3 min read Jan 24 John Cassillo What is Your Video Content Worth? 3 min read Jan 23 John Cassillo OTT’s Future Stability Takes Form in 2018 3 min read Jan 16 John Cassillo Pop-Up Mobile Ads the Latest Format Waging War on Consumer Experience 4 min read Jan 16 John Cassillo The Most Powerful Moments in Live Video -- You’ll Never See on Facebook 2 min read Jan 12 John Cassillo Overwatch, MLS and the Rapidly Expanding Esports Broadcast Market 2 min read Jan 11 John Cassillo Georgia, Nick Saban Drive National Championship Reactions 1 min read Jan 11 John Cassillo Live TV Ads Could Return to Popularity, Create Tips for Streaming Brand Content 3 min read Jan 10 John Cassillo Data's Making Branded Content More Valuable to Publishers (and Brands) 3 min read

← Newer stories Older stories →