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Wed · Oct 21 2026 · New York The future of television. Dissected daily.
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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 40 of 45
Jan 9 John Cassillo Shaq 'Rings' in the New Year with Ring and the NFL Playoffs 1 min read Jan 9 John Cassillo Publishers Push to be Part of the 'Future of Cable' 4 min read Jan 5 John Cassillo Burger King Ads Leaning on Sports (and Vice Versa) 1 min read Jan 4 John Cassillo Mobile ad budgets set to rise, but marketers need proper tools 4 min read Jan 4 John Cassillo Live video poised to remain hot topic for 2018 3 min read Dec 13 John Cassillo What is YouTube's Answer for Brand Safety as Marketers Get Antsy? 3 min read Dec 12 John Cassillo Geofencing, Customer Experience Helping Physical Retailers Compete Digitally 4 min read Dec 7 John Cassillo How the Music Industry Earns Gen Z's R-E-S-P-E-C-T 2 min read Dec 4 John Cassillo Programmatic Mobile Video Is Worth The Dough 2 min read Nov 28 John Cassillo Personalized, Premium Video Ads Get Better Results 3 min read Nov 28 John Cassillo Thanksgiving Online Retail Sales Get a Boost, With Mobile Helping Lead the Charge 4 min read Nov 15 John Cassillo Hulu Preparing to Serve Up Ads for VR, Binge-Watchers 3 min read
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