Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 41 of 45

Nov 15 John Cassillo The Brands Are Alright (with Surrendering Their Digital Ad Business?) 3 min read Nov 14 John Cassillo Brands Getting the Memo on Vertical Video Ads as Consumer Preference 4 min read Nov 10 John Cassillo Esports Viewing Experience (for Novices and Experts) is Critical to Growth 2 min read Nov 9 John Cassillo CMA Awards Get More 'Love' Than Any Other Show This Past Week 1 min read Nov 8 John Cassillo Google's 'Ask More of Your Phone' a Hit in Primetime 1 min read Nov 8 John Cassillo NBA and VR Streaming Could Be Slam Dunk for Fans, Brands 3 min read Nov 8 John Cassillo Brands, Publishers Stare Out Into the Abyss of Facebook's Algorithm 3 min read Nov 7 John Cassillo Is Ad Transparency Regulation Coming for Facebook, Google, Twitter? 3 min read Nov 6 John Cassillo What You're Watching: Week of November 6 1 min read Nov 1 John Cassillo VR and AR Were Scary Content Successes For Halloween This Year 3 min read Nov 1 John Cassillo AI, Personalization Poised to Power TV Advertising's Future 2 min read Oct 31 John Cassillo Which KFC Colonel Sanders Keeps the Most Audience Attention? 1 min read

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