Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 42 of 45

Oct 30 John Cassillo Visuals (Like Video) Get More People Reading (Watching) the News 4 min read Oct 26 John Cassillo Gatorade, Taco Bell Hitting Home Runs With World Series Audiences 2 min read Oct 25 John Cassillo Sports Illustrated, CBS Find New (Very Different) Ways to Reach Live Audiences 2 min read Oct 12 John Cassillo Big Block Esports Hire Seeks to Accelerate Industry's Rapid Growth Through Media 2 min read Oct 10 John Cassillo Brands Should Make Sure Stories are Designed for Smaller Screens 4 min read Oct 5 John Cassillo Inscape, Sorensen Media Deliver Near Real-Time TV Analytics Straight From the Glass 2 min read Sep 25 John Cassillo Of Course Video Advertising Should be Personalized, Targeted 4 min read Sep 5 John Cassillo Shark Tank Attention Scores Bite Hard 2 min read Aug 24 John Cassillo Why Shonda Matters 2 min read Aug 8 John Cassillo Brands Stand to Gain from Rick and Morty's Return on Adult Swim 2 min read Aug 1 John Cassillo Discovery Buys Scripps and its Strong Ad Resonance for $14.6 Billion 2 min read Jul 26 John Cassillo Twitter's 'Music is Happening' Ad Thrives Despite User Woes 1 min read

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