The archive
Page 124 of 297
Feb 1
John Cassillo
What Are Beyoncé Audiences Shopping For At Target?
1 min read
Feb 1
Grant Parker
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
3 min read
Jan 31
Eleanor Semeraro
Another Star-Studded Sports Week: TV By the Numbers
2 min read
Jan 31
John Cassillo
Data: NFL Playoffs’ Weekend Watch-Time Dominance
1 min read
Jan 30
Alan Wolk
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
5 min read
Jan 27
Alan Wolk
Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court
6 min read
Jan 26
Eleanor Semeraro
New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases
2 min read
Jan 25
Mike Shields
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
3 min read
Jan 24
Alex Boras
Programmatic: The Future of TV Buying
3 min read
Jan 23
David Bloom
Netflix, Apple Flex Fat Wallets With Big Deals In Chilly Sundance Market
5 min read
Jan 23
Alan Wolk
2023: Media’s Year Of Living Dangerously
5 min read
Jan 23
Alan Wolk
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
5 min read