Apr 17 Tim Hanlon Is This The Beginning Of The End Of Broadcast TV Syndication? 3 min read Apr 16 Gijsbert Pols, PhD Why Mobile App Marketers Are Struggling To Measure CTV Ad Performance 5 min read Apr 15 Dave Helmreich The Next 100 Years of Television: From Living Room Centerpiece to Digital Cornerstone 4 min read Apr 15 TVREV TripleLift: 100 Years Of Television 1 min read Apr 15 Jon Lafayette OpenAP Tackles Cross-Platform Targeting With Open Identity 4 min read Apr 15 Jon Lafayette March Madness Boosts Cable’s Share Of TV Viewing, Nielsen Says 2 min read Apr 14 Jason Damata Hot List: Tariffic Articles from TV Land 2 min read Apr 13 Alan Wolk Shoppable TV’s Moment Has Finally Arrived—And It’s Bigger Than QR Codes 3 min read Apr 11 Alan Wolk The Calm Before The Storm, The Absurdity Of Social Video Measurement 5 min read Apr 10 Tim Hanlon The Future Of U.S. TV: Is 5G Broadcast Challenging ATSC 3.0’s Dominance? 4 min read Apr 9 Jon Lafayette Spectrum Reach Makes Inventory Available Through PubMatic 2 min read Apr 9 Alan Wolk OKAST’s Cédric Monnier On The Challenges Of Creating A “Monetization-First” Streaming Solution 4 min read