Ad Tech

Apr 28 Jason Damata Hot List: Truth(set), Emotions, And More 2 min read Apr 28 Alan Wolk The Future Of TV Measurement Is Looking Rather Emotional 4 min read Apr 23 Jon Lafayette Better Reach, Impact: Ad News from Innovid, iSpot and Magnite 6 min read Apr 22 Jon Lafayette Viant’s Lockr Adopts Multiple Identity Systems To Boost Addressability Of Internet Advertising 2 min read Apr 21 Craig Chinn Beyond Platforms: Unlocking Value At The Intersection Of Linear And Connected TV 3 min read Apr 18 Jon Lafayette Amid Economic Turmoil, Netflix Expects Ad Revenue Growth 5 min read Apr 16 Gijsbert Pols, PhD Why Mobile App Marketers Are Struggling To Measure CTV Ad Performance 5 min read Apr 15 Jon Lafayette OpenAP Tackles Cross-Platform Targeting With Open Identity 4 min read Apr 13 Alan Wolk Shoppable TV’s Moment Has Finally Arrived—And It’s Bigger Than QR Codes 3 min read Apr 8 Alan Wolk OKAST’s Cédric Monnier On The Challenges Of Creating A “Monetization-First” Streaming Solution 4 min read Apr 7 Jon Lafayette Upfronts 2025: AMC Networks Thinks It’s Time For A Depression Era Drama 5 min read Apr 2 Jon Lafayette At PlayFronts, Video Games Vie For Ad Dollars 5 min read