Ad Tech

Jan 30 Alan Wolk How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals 5 min read Jan 27 Alan Wolk Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court 6 min read Jan 26 Eleanor Semeraro New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases 2 min read Jan 25 Mike Shields Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle 3 min read Jan 24 Alex Boras Programmatic: The Future of TV Buying 3 min read Jan 23 Alan Wolk How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape 5 min read Jan 17 Alan Wolk Why LG Ad Solutions Is Promoting A “Direct To Glass” Strategy 5 min read Jan 11 Alan Wolk FASTs Are The New Cable, Part 2: Advertising 2 min read Dec 22 Justin Evans and Justin Fromm In TV, Cutting Can Be Clever 2 min read Dec 14 Alan Wolk To Succeed In 2023, The TV Industry Needs To Accept These Two Realities 4 min read Dec 13 Bob Ivins CTV Needs Innovation And Not A Replication Of The Linear TV Ad Model 3 min read Dec 12 TVREV CTV Takes Center Stage 1 min read