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The pipes, platforms and money flows of television advertising.
Latest in Ad Tech
Page 26 of 68
Feb 28
Alan Wolk
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
2 min read
Feb 27
Joey Hyche
How the Rollout of the Euro Can Help Us Unify Our Video Teams, Unlock Savings and More.
4 min read
Feb 24
Alan Wolk
The OS Wars Heat Up, Big Brands Don’t Necessarily Want Granular CTV Targeting
5 min read
Feb 22
Eleanor Semeraro
Super Bowl Spotlight: These Brands Had the Biggest Social Impact
2 min read
Feb 21
Alan Wolk
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
1 min read
Feb 21
Joey Hyche
Do You Know How Your CTV Is Bought? Users, Households or Both, Oh My!
3 min read
Feb 16
John Cassillo
Super Bowl: Industry Execs On Likeable Ads, Creator Economy Crossover
2 min read
Feb 15
Eleanor Semeraro
Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad
1 min read
Feb 15
Alan Wolk
Hot Takes: Why Is Ad-Supported TV Hot Again?
8 min read
Feb 13
Alan Wolk
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
5 min read
Feb 7
Alan Wolk
Likeability Matters
3 min read
Feb 1
Grant Parker
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
3 min read