Ad Tech

Jul 30 John Cassillo Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO] 1 min read Jul 29 Alan Wolk The Revisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too 2 min read Jul 28 John Cassillo The Vertere Group Explains Advertisers' Sudden Interest in Local Audiences 1 min read Jul 23 John Cassillo Magid Explains How TV Ads are Affecting Local Communities During the Pandemic [VIDEO] 1 min read Jul 22 Alan Wolk The Revisionists: MadHive Wants To Help Local Broadcasters Master OTT 3 min read Jul 21 John Cassillo Radha Subramanyam on Why Brands Have Started to Focus on Local Advertising [VIDEO] 1 min read Jul 20 Alan Wolk Take Our TV[R]EV Survey On The FASTS. (Please.) 1 min read Jul 16 John Cassillo Premion Discusses the Future of OTT Attribution [VIDEO] 1 min read Jul 15 Alan Wolk The Revisionists: Beachfront’s Automated Buying Helps Advertisers Reach Consumers Across End-Points In Real Time 2 min read Jul 14 John Cassillo Effectv Discusses How OTT VOD Helps Local [VIDEO] 1 min read Jul 13 Alan Wolk OTT Rising: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Addressable Ad Business 5 min read Jul 9 John Cassillo Beachfront Explains Why People are Interested in Local Advertisers [VIDEO] 1 min read