Ad Tech

Feb 3 Oriana Schwindt The Three S’s of Addressable, According to FreeWheel’s Stefan Maris 2 min read Jan 31 John Cassillo Which Advertisers are Looking 'Super' on TV Before Sunday's Game? 6 min read Jan 30 Oriana Schwindt CIMM's Jane Clarke On The Dream of 1:1 Targeting 2 min read Jan 24 Alan Wolk The Revisionists: Inscape's Zeev Neumeier on How Big Brand Advertisers Need To Take The Rudder For Addressable To Succeed 6 min read Jan 20 John Cassillo Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend 2 min read Jan 17 Alan Wolk Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products 5 min read Jan 16 Mike Gasbara What Are The Predominant Methods Of OTT Fraud? 2 min read Jan 13 Alan Wolk What Will It Take For Addressable Advertising to Come to Fruition? 1 min read Jan 11 Alan Wolk WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles 4 min read Jan 8 Alan Wolk The Revisionists: Allen Klosowski on How SpotX Wants To Fuel The Future Of Addressable 5 min read Jan 6 Mike Gasbara How Cadent Is Approaching Addressable (VIDEO) 1 min read Jan 3 Alan Wolk The Year In TV: 10 Fearless Predictions For 2020 9 min read