Ad Tech

Jan 2 Mike Shields The Dream of 'Universal Addressable' Is Alive, But Just That — A Dream 3 min read Dec 30 Mike Gasbara The Hurdles Ahead For Addressable Advertising 1 min read Dec 27 Alan Wolk Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising 3 min read Dec 19 Alan Wolk The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen 5 min read Dec 17 Alan Wolk Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here. 3 min read Dec 16 Mike Gasbara The Fraud Problem in OTT 1 min read Dec 13 Mike Gasbara How will Privacy Regulations Affect Linear TV? 1 min read Dec 12 Alan Wolk The REVisionists: Jamie Power of Cadent on How Cadent Is The OG Addressable Pioneer 5 min read Dec 11 Alan Wolk Why has it taken so long for addressable to come to linear TV? 1 min read Nov 22 David Bloom Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory 3 min read Oct 25 Alan Wolk Programmatic VOD Is Happening And Frontier’s Jay Frogameni Has A Front Row Seat 4 min read Oct 22 Frank Sinton The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment 3 min read