Data

Sep 8 Jason Damata The Revisionists: Using AI To Gain Actual Human Insights—Megan Daniels Of MX8 Labs 4 min read Sep 4 Eleanor Semeraro Viewers Crave More Authentic Stories About Work, Family and Caregiving 2 min read Sep 3 John Cassillo As The NFL Returns, Its TV Ad Impact Remains Unmatched 3 min read Aug 27 Alan Wolk SURVEY: How Are You Balancing Art and Science in CTV? 2 min read Aug 6 John Cassillo YouTube Viewership Highlights Crossroads For Howard Stern Show 2 min read Aug 3 Jason Damata Hot List: 12 Stories About TV In Transformation 2 min read Jul 29 Fariba Zamaniyan Follow The Yellow Brick Road: Pulling Back The Curtain On TV Measurement 3 min read Jul 24 John Cassillo iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising 2 min read Jul 21 TVREV The Spiderverse of Measurement: Comscore’s CMO On Rebooting TV Metrics 2 min read Jul 21 Jason Damata Hot List: So Many Curiosities, So Little Time 2 min read Jul 14 Jason Damata Hot List: The Truth Isn’t Pretty, But It’s True 3 min read Jul 14 Alan Wolk The Creative Equation: Where Science Meets Storytelling, Part 1 2 min read