Data

Jul 9 John Cassillo NBA Playoffs Paid Off Big For Advertisers This Year 2 min read Jul 9 TVREV Unifying TV Ad Measurement Across Platforms 1 min read Jul 7 Jessika Walsten Leading Through Transformation: How Marketcast’s Amy Fenton Builds Teams For The Future 2 min read Jul 6 Jason Damata Hot List: Sunday Monday Reading 2 min read Jul 2 Jessika Walsten Validating Data Quality: How PMG And Truthset Are Building Smarter Marketing Workflows 3 min read Jun 23 TVREV Why Interoperability And Transparency Are The Real Currency In Ad Tech 4 min read Jun 23 Jason Damata Hot List Originals: How Retailers Rocked Cannes 2 min read Jun 16 Scott McKinley The Cost of Bad Data 4 min read Jun 13 TVREV Currency Reimagined: What Matters Most In The Age Of Streaming 1 min read Jun 3 Mike Gasbara What Youth Problem? MLB Enters The TikTok Era 3 min read May 28 John Cassillo What Disney+ Adds With Cocomelon Licensing Deal 3 min read May 15 Jesse Redniss 2025 Upfronts: The Year Data Became The Product (Finally) 4 min read