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Data
Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 23 of 65
Aug 19
TVREV
Hot List: Numbers Is Hard, It's All About The People
3 min read
Aug 17
Eleanor Semeraro
4 Months. 4 Indictments. How Much Do Cable News Viewers Still Care?
2 min read
Aug 16
Brandon Katz
The Rise And (Sort Of) Fall Of Binge-Watching: An Analysis Of Streaming Release Patterns
2 min read
Aug 15
Eleanor Semeraro
NFL Takes Its Place Atop Inscape’s Most-Watched Program Ranking
2 min read
Aug 15
Alan Wolk
Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
2 min read
Aug 9
Alan Wolk
iSpot's Sean Muller On The Importance of Measuring Unique Audiences On CTV
1 min read
May 1
Alan Wolk
It’s Happening: How The JIC Is Helping The Industry Prepare For Its Inevitable Streaming Shift
3 min read
Mar 8
John Cassillo
Tax Brands’ New Early-Year TV Ad Strategy
1 min read
Mar 1
John Cassillo
Blue Buffalo Barking Up Right Tree On TV In 2023
1 min read
Feb 27
Joey Hyche
How the Rollout of the Euro Can Help Us Unify Our Video Teams, Unlock Savings and More.
4 min read
Feb 22
John Cassillo
Media Companies Battle For Social Video Dominance
1 min read
Feb 22
John Cassillo
Capital One Finds Perfect Match With Taylor Swift Fandom
1 min read