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Data
Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 30 of 65
May 25
TVREV
How Conviva Helps Programmers Make Better Content Decisions
2 min read
May 12
Alan Wolk
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
2 min read
May 9
Alan Wolk
Understanding Audiences Is The Key To Reaching Them
4 min read
May 4
John Cassillo
How Did MLB Teams Engage Fans With Video During The Lockout?
2 min read
Apr 27
TVREV
Data Dose: Which Streaming Service Has The Biggest War Chest? (Copy)
2 min read
Apr 19
John Cassillo
iSpot Data: Q1 National TV Ad Spend Rises 37% Year-Over-Year
2 min read
Apr 13
TVREV
Data Dose: Which Streaming Service Has The Biggest War Chest?
2 min read
Apr 12
David Bloom
Apple Joins The Ad World With Commercial-Filled Friday Night Baseball
5 min read
Apr 6
TVREV
Data Dose: March Madness, Grammys, “Service Hoppers” And More…
1 min read
Mar 31
Alan Wolk
Hot Takes: What To Expect From The NewFronts
3 min read
Mar 30
TVREV
Data Dose: SVOD Churn, ABC’s Oscar Payoff, March Madness and More…
1 min read
Mar 29
Alan Wolk
Xandr’s Peter Doe On Why Measurement Is A Team Sport
1 min read