Data

Mar 24 TVREV Data Dose: NBC Wins Feb. Ad Impressions, Announces New Upfront Currency 1 min read Mar 16 John Cassillo Disney+’s ‘Turning Red’ TV Ad Blitz 1 min read Feb 23 Alan Wolk The Future of TV Measurement Data 6 min read Feb 17 Alan Wolk Hot Takes: Key Takeaways From The Winter Olympics 4 min read Feb 7 Alan Wolk The TV Is Off But The Ads Are On: Solving CTV’s Viewability Problem 3 min read Feb 4 Alan Wolk Churn Is Real, NBCU Writes The Book On Measurement 6 min read Feb 3 Antony Bruno OK Boomer—Neil Young And The Spotify Seven Show Us How Social Influence Really Works 3 min read Feb 1 David Bloom Tubular Launches Amazon Shopping Data For Social-Video Viewers 3 min read Jan 26 Kate Ginsburg Short Videos Equal Long Opportunity 3 min read Jan 25 TVREV Report: CTV Boom Creates Measurement Challenges 2 min read Jan 18 Alan Wolk Getting Granular: Why ACR Data Is Winning The TV Measurement Game 2 min read Jan 12 John Cassillo Sports Maintains Control of TV Watch-Time 2 min read