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Data
Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 33 of 65
Nov 8
John Cassillo
Why State Farm Probably Sticks With Aaron Rodgers On TV
2 min read
Oct 28
Alan Wolk
Hot Takes: The Hottest Trends In Measurement
3 min read
Oct 27
April Denn
Five Ways To Leverage AVOD To Drive Holiday Sales
3 min read
Oct 26
Field Garthwaite
What Really Is First-Party Data?
3 min read
Oct 21
Alan Wolk
Hot Takes: The Return Of Advertising Week
3 min read
Oct 12
Martha Bennett
Unique Viewers vs Total Subscribers—Beauty Is In The Eye Of The Beholder
1 min read
Oct 6
Alan Wolk
Mediaocean’s Lance Neuhauser On Preparing For A Post-Cookie World
1 min read
Oct 5
Martha Bennett
Hasbro’s Video Content Makes It The Brand To Watch Across Facebook and YouTube
1 min read
Oct 5
Alan Wolk
VIZIO’s Well-Timed Entry Into The Ad Business Is Just The Latest Iteration For The Brand
4 min read
Sep 24
Jason Damata
Three Brands are 20% of FOX News Advertising So Far This Year
2 min read
Sep 24
Martha Bennett
Fox News Wins In Facebook/YouTube Watchtime, ABC News Reaches More People
1 min read
Sep 22
Alan Wolk
Mediaocean’s Lance Neuhauser On The Path Ahead In A Converged Media World
1 min read