Data

Sep 21 Alan Wolk DISH Media's Kemal Bokhari On The Key Issues The TV Data Initiative Intends To Tackle. 1 min read Sep 16 Field Garthwaite As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms 4 min read Sep 14 Antony Bruno Sabio's Sudha Reddy: Probabilistic 'Cohorts' Are The Future of Ad Targeting 3 min read Sep 1 John Cassillo Gaming Video Content Keeps Growing, with Influencers Doing the Heavy Lifting 4 min read Aug 26 Allison Butler AMC’s ‘The Walking Dead’ Final Season Premiere Generates Twitter Buzz 3 min read Aug 11 Allison Butler A Rundown of the 2020 Tokyo Olympics 4 min read Jul 15 Antony Bruno Pete Davidson Proves a ‘Smart’ Spokesperson 3 min read Jul 1 John Cassillo Who’s Still Advertising with Tucker Carlson at the End of Q2 2021? 3 min read Jun 16 Justin Evans We Need To Look At Addressable Holistically 2 min read Jun 1 TVREV The Quest For Universal Addressable Ready 1 min read Jun 1 TVREV Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms 1 min read May 11 John Cassillo Here's How Apollo Makes its Verizon Media Acquisition Worthwhile 2 min read