Data

Feb 5 Eleanor Semeraro Viewership Insights: Super Bowl LIV 2 min read Jan 31 John Cassillo Which Advertisers are Looking 'Super' on TV Before Sunday's Game? 6 min read Jan 30 Oriana Schwindt CIMM's Jane Clarke On The Dream of 1:1 Targeting 2 min read Jan 29 Alan Wolk Why SVOD Needs Realistic Measurement Standards Too 4 min read Jan 28 Oriana Schwindt Netflix 'Views' And The Not-So-New Snake Oil Salesmen 2 min read Jan 26 Alan Wolk Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs 6 min read Jan 24 Alan Wolk The Revisionists: Inscape's Zeev Neumeier on How Big Brand Advertisers Need To Take The Rudder For Addressable To Succeed 6 min read Jan 23 Eleanor Semeraro Crossover & Other Viewership Insights for ABC’s “-ish” Shows 2 min read Jan 11 Eleanor Semeraro 2019 Smart TV Trends: Sports, News and ‘Friends’ Rule for Live Viewing 1 min read Jan 3 Alan Wolk The Year In TV: 10 Fearless Predictions For 2020 9 min read Dec 20 Alan Wolk Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks 3 min read Dec 19 Alan Wolk The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen 5 min read