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Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 43 of 65
Dec 19
Alan Wolk
The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen
5 min read
Dec 16
Eleanor Semeraro
The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals
3 min read
Dec 12
Alan Wolk
The REVisionists: Jamie Power of Cadent on How Cadent Is The OG Addressable Pioneer
5 min read
Dec 10
Oriana Schwindt
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
1 min read
Dec 10
TVREV
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
1 min read
Dec 9
Andres Monsalve
Influencer Marketing Goes Micro
1 min read
Dec 4
Eleanor Semeraro
2019 Holiday TV Ad Spend Is Up Year-Over-Year
3 min read
Dec 3
Alan Wolk
MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence
5 min read
Nov 29
Eleanor Semeraro
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
2 min read
Nov 26
Eleanor Semeraro
TV Advertising Trends: Online Travel Sites, Q3 2019
2 min read
Nov 14
Oriana Schwindt
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and 'Star Wars'
3 min read
Nov 12
Eleanor Semeraro
How Apple TV+ and Disney+ Have Leveraged TV Ads Leading Up To Launch Day
4 min read