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Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 54 of 65
May 26
Carla Marshall
10 Things You Didn’t Know You Needed to Know About Sponsored Video
4 min read
May 14
Jason Damata
TV's New Punch Combo: Segmenting & Attribution
4 min read
May 2
Alan Wolk
Emotional (Esports) Audiences Are Loyal Audiences
3 min read
Apr 30
John Cassillo
LeBron James, Burger King All Over First Round of NBA Playoffs
3 min read
Apr 30
David Bloom
Cultural Phenom Fortnite Launches Promising New Kind of Esports Event
4 min read
Apr 30
Mike Gasbara
How ‘Days Of Our Lives’ Has Been Holding Down Daytime TV For 18K Days
1 min read
Apr 26
John Cassillo
Boston Bruins Driving Emotional Reactions for 2018 Stanley Cup Playoffs
3 min read
Apr 20
Eleanor Semeraro
‘Scandal’ Has Come to an End: Here Are the Characters That Drove the Most Emotion
1 min read
Apr 16
Zach Servideo
Why Don’t Networks Use YouTube Like a Farm Team?
1 min read
Apr 4
Annie Edwards
Frenemy Report: Not My Data
4 min read
Mar 22
Eleanor Semeraro
Non-Stop ‘Family Guy’: Here’s How the Fox Animated Comedy’s No-Ad Experiment Played Out
1 min read
Mar 7
Jon Cappetta
And the Award for Best Ad From The 2018 Oscars Goes To...
1 min read