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Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 53 of 65
Jul 18
John Cassillo
Bud Light Scores Audience Attention During World Cup
3 min read
Jul 16
Alan Wolk
Week In Review: Apple Music Is Not Really Beating Spotify; Netflix Stumbles A Little
4 min read
Jul 12
David Bloom
Using AI To Transform Hollywood's Marketing And Much More
5 min read
Jul 10
John Cassillo
Marketing Minute: Who's Scoring World Cup Attention?
1 min read
Jul 9
Alan Wolk
Context Matters: IRIS.TV Looks To Put The Right Videos In Front Of The Right Viewers
4 min read
Jun 28
Annie Edwards
The Frenemy Report: Are You Verified?
4 min read
Jun 26
Carla Marshall
‘Queer Eye’: How Netflix Went All In on Social Video to Get You Hooked on Season Two
4 min read
Jun 13
John Cassillo
Nintendo Continues Focus on Group Play at E3 2018
2 min read
Jun 11
Zach Servideo
Google For Emotions Promises Empathy, And Hit Shows
3 min read
Jun 6
John Cassillo
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
2 min read
Jun 5
John Cassillo
Lowe's Seizes 'The Moment' Around Memorial Day
2 min read
Jun 1
John Cassillo
For One Play, J.R. Smith Took Over Twitter During the NBA Finals
2 min read