Data

Feb 26 Jesse Redniss The Great PSKY-WBD Mashup: It’s Not a Media Merger, It’s a Training Data Heist 3 min read Feb 26 John Cassillo Tube Trends: MrBeast Uses Giveaways To Hit New Highs 3 min read Feb 26 Brandon Katz The Real Battle in Premium & Social Content: Reach vs. Activation 2 min read Feb 25 Jessika Walsten The Art (And Science) Of Measurement with Extreme Reach’s Sherman Li 2 min read Feb 23 Jason Damata Hot List: 10 Originals: How AI, Social, Data are Changing TV/Hollywood 2 min read Feb 20 John Cassillo Tube Trends: ‘Primetime’ For Social Video? It Depends 2 min read Feb 20 Brandon Katz Ahead In Awareness, Behind In Urgency: ‘The Odyssey’ vs. ‘Oppenheimer’ 3 min read Feb 17 Jason Damata POTUS Day: Ads, Frauds and Local Tensions 5 min read Feb 11 John Cassillo Tube Trends: YouTube Audiences Still Love Comedy As Other Formats Flee 3 min read Feb 10 Brandon Katz Interest Creates Potential. Conversion Creates Hits. 3 min read Feb 8 Jason Damata Hot List: Pre-Game Reading on TVs Biggest Day 4 min read Feb 4 John Cassillo Tube Trends: Bad Bunny And The NFL’s Gen Z Pitch 2 min read