Industry News

May 6 Jon Lafayette Not Dead Yet: Ad Spending On Linear TV Up Despite Decline In Impressions, iSpot Q1 Report Says 3 min read May 5 Jon Lafayette At NewFronts And Upfronts, Keep An Eye On How Tech Is Dominating the Ad World 5 min read May 2 Jon Lafayette Streaming World Consolidates As Frndly TV Is Sold To Roku For $185 Million 4 min read Apr 29 Jon Lafayette Roku’s Upfront: No Party, No Problem 6 min read Apr 28 Jon Lafayette Truthset Comes Up With AAA Idea For Rating Data Quality 7 min read Apr 24 Jon Lafayette Comcast Spells Out Plans To Slow Broadband Sub Losses 6 min read Apr 23 Jon Lafayette Better Reach, Impact: Ad News from Innovid, iSpot and Magnite 6 min read Apr 22 Jon Lafayette Viant’s Lockr Adopts Multiple Identity Systems To Boost Addressability Of Internet Advertising 2 min read Apr 18 John Cassillo March Mayhem Creates Impressive Month For TV News Views 2 min read Apr 18 Jon Lafayette Amid Economic Turmoil, Netflix Expects Ad Revenue Growth 5 min read Apr 17 Jon Lafayette Digital Advertising Grew 14.9% to $258.6 Billion In 2024: IAB/PwC Report 4 min read Apr 15 Jon Lafayette OpenAP Tackles Cross-Platform Targeting With Open Identity 4 min read