Industry News

Apr 15 Jon Lafayette March Madness Boosts Cable’s Share Of TV Viewing, Nielsen Says 2 min read Apr 9 Jon Lafayette Spectrum Reach Makes Inventory Available Through PubMatic 2 min read Apr 8 Jon Lafayette Comscore’s Demographic Measurement System Wins Accreditation From The Media Rating Council 1 min read Apr 7 Jon Lafayette Upfronts 2025: AMC Networks Thinks It’s Time For A Depression Era Drama 5 min read Apr 4 Jon Lafayette Another Day, Another Nielsen Suit Against VideoAmp 3 min read Apr 2 Jon Lafayette At PlayFronts, Video Games Vie For Ad Dollars 5 min read Mar 27 Jon Lafayette iSpot Launches ‘Outcomes At Scale,’ Enabling Publishers To Measure Campaign Results In Flight 2 min read Mar 24 Jon Lafayette Coming Soon: The Advertising Industry, New and Improved With Artificial Intelligence 4 min read Mar 24 Jon Lafayette Analyst Cuts Ad Spending Forecast, With Streaming Gaining While Broadcast And Cable Decline in 2025 2 min read Mar 20 Jon Lafayette A+E Global Expands Integration With FreeWheel’s Audience Manager 2 min read Mar 18 Jon Lafayette Survey From Free, Ad-Supported Tubi Finds Viewers Don’t Like Paying For Ads 5 min read Mar 18 Jon Lafayette Adding Tubi to Super Bowl Lineup Gives Streaming A Trophy In February, Nielsen Says 2 min read