VIZIO recently conducted a case study measuring the effectiveness of its Household Connect solution for a global travel service. The campaign allowed the brand to advertise on CTV, but also extend those ads to additional connected devices in the home. The result was a significant lift in brand recognition among survey respondents. Specifically, the Household Connect campaign led to:
- The brand’s aided awareness jumped from 37% to 45%
- Favorability among survey respondents moved from 12% to 15%
- Survey respondents were more likely to consider the brand, with 18% responding that way (vs. 17% before)
- Purchase intent progressed from 5% to 8%
